With a decade plus worth of Back To The City hip hop events under his belt, Osmic Menoe has cemented his place as an entertainment-preneur in the fast-paced world of live hip hop events. He has further cemented his brand of creative genius with his founding member role in the South African Hip Hop Awards (SAHHA). Both platforms have grown exponentially over the last six years which led to international acts such as Cappadonna (Wu Tang) and Skyzoo from Brooklyn’s underground performing at the annual B2TC. Both events have given the hip hop underground a grand platform to showcase the culture which has crossed over into a highly eclectic demographic for urban hip hop connoisseurs. Check out http://www.backtothecityfestival.com/ for more about B2TC and http://www.sahiphopawards.com/ for more about the SAHHA. Osmic continues to push the boundaries of brand evolution and interaction through his hip hop platforms.