If we all played our part 25 years ago, I would not have been saying these things, but we didn’t. So here we are. Please start taking accountability. If you want to really do something, commit to doing the following from June 17, 2020: 1. Hire black youth. Stop saying that that the talent out…
STEERS CONTINUOS DISREGARD FOR THE BLASPHEMIOUS DIRECTION IN THIER STRATEGY TOWARDS THIER TV COMMERCIALS IS PATHETIC. THEIR RECENT TV COMMERCIAL ONCE MORE HAS MISSED THE POINT OF UNDERSTANDING WHAT THE MARKET INSIGHTS ARE ALL ABOUT. WE DONT CARE HOW YOUNG THE TARGET MARKET IS, IF ANYTHING, THE YOUNG BLACK AFFLUENT IS NOT THAT GULLABLE TO…
DJ FRESH GETS SACKED BY SABC’S @METROFM AND THE CREATIVE COMMUNITY HITS BACK AT THE STATION WITH SOME HARDCORE SATIRE THAT CAUSED THE CONTREVERSIAL DEBACLE BETWEEN THE TWO. AND WE LOVE IT. THIS KIND OF SOCIAL INTER-ACTION WITH BRANDS WILL HAVE ITS OWN CATEGORY AT THE SOON #AMACREATIVEAWARDS UNDER CLEVER USE OF SOCIAL COMMENTARY. WELL…
@donovangoliath smacks it right off the banana flavoured chappies gum. Remember that main main flavour, way before there was Watermelon ( Legapu ) flavour, the one that represented and is custodian of the main starring when it comes to Chappiesie. The one you used cut in half and share it and it was still…
The iconic ChuckTaylor have put their best foot forward in their latest “Keeping It Real” global campaign whose creative narrative features #ChuckStories. The South African leg of this refreshing promotion has some very relatable stories which will resonate with the local markets. The campaign is about feet, so the focus is on shoes. The message? Chuck…
The Election Circus Games kickoff The Independent Electorate Commission (IEC) has kicked off the 2019 National Elections proceedings with an inspired TV campaign with admirable levels of creative excellence (previously featured and highlighted on this site). As a result, expectations are high for subsequent party campaigns to meet the bar set by the…
Recommended: Read all about the rise of a dynamic Black force of Directors within the commercials directing space.
MakeBeautiful + 6Fingaz Kick-off this year with a brand new TVC campaign from IEC 2019. The campaign labelled Xse comes with some young appealing visuals from the agency, communicating the importance of registering for this years coming political elections. With a help from Osu Productions, the cinematography of the of the commercial is unprecedented with…
It was only about time we recieve some parody inspired adverts on the election 2019. These are quite funny and thought would awesome to share with ad world. This hotel is situated in East London called Highgate Hotel. For us they have nailed the fun part of ripping off the current campaigns in all South…
By popular demand, we bring you #Amareviews Extended video. Journey with us on this very first full video of Amareviews, first of its kind ever. The first episode hosted by 3 of the industry’s experienced entrepreneurs. Here we interrogate, in-depth and honest opinion about the Commercial industry and the business surrounding it. The advertising and…
…kapa ka sona Sesotho? Amacreatives would be Amacreatives in Zunglish. Good work would be “Mosebetsi o Motle” Power to the People, is “AMANDLA” Coca Cola gives ‘Power Back to The People of South Africa’ would be “iKhokho ipha Amandla ebantwini base’mzansi” because well thats what this current campaign is encapsulating with its quirky short format…
Introducing the first AMAREVIEWS trailer feature. A platform about in depth Creative Interrogations, Strategy, Insights, the Behind the scenes of the behind the scenes. We will be discussing, debating, agreeing, disagreeing and most importantly, having fun talking about our labour of love in the industry of Creative Advertising and Black Demographic Movement. Here’s a sneak…
With the first episode out, @LionLager returns to the market with a story telling platform for its communication moving it away from conventional 60seconds ads with a classical topic and real character display of Black culture family traditions and customs while putting a spin of humor and entertainment in this 5 part movie series. This…
When advertising tells you to stick to thier agencies and you coulda been an ECD by now because being an entrepreneur is not your thing, when photographers tell you to stick to art direction, and art direction compromises your artistic and raw graffiti side, when directors tell you to stick to photography, when surfers tell…
MELUSI’S EVERYDAY ZULU