Allow us to re-introduce, especially for our dear millennials & newbies to the industry, the incredible Sam Tumisa Matutoane; better known as “Bra Sam”. He is easily one of the most experienced, gifted conceptual Art Directors, and Creative Director, and Fine Artist, and Illustrator.. (the list goes on) in South Africa, and still in practice. Bra…
After much speculation and doubts about whether Ms Lauryn Hill would show up in the country for her “MisEducationofLaurynhill Tour”, there were big sighs of relief and much glee as she redeemed her notorious AWOL tendencies with a superb, memorable and powerful performance. The multi-award Grammy performed at the Dome in Joburg on Friday the 1st…
The iconic ChuckTaylor have put their best foot forward in their latest “Keeping It Real” global campaign whose creative narrative features #ChuckStories. The South African leg of this refreshing promotion has some very relatable stories which will resonate with the local markets. The campaign is about feet, so the focus is on shoes. The message? Chuck…
The Election Circus Games kickoff The Independent Electorate Commission (IEC) has kicked off the 2019 National Elections proceedings with an inspired TV campaign with admirable levels of creative excellence (previously featured and highlighted on this site). As a result, expectations are high for subsequent party campaigns to meet the bar set by the…
AmaCreatives honoured Courvoisier invitation by attending Anatii’s 26th birthday interactive at Rockets. This was an event to celebrate the journey of the 26 year old Anatii’s career, highlighting all the work that he’s done so far especially the brand collaboration he has signed with Courvoisier, raising the youngsters brand worth to celling. !! We have witnessed…
The docu has some graphic content that facebook has to regulate its trailer viewing. Well thats how graphic europeans came and brutalised the african continent. Award winning Johannesburg production house Puo Pha Productions documetary will be on you public broadcaster from sunday 27th January on sabc2. Vincent Moloi did again in delivering a powerfull film and…
Joburg’s very own super vibrant @ShoMadjozi Creative Direction Artwork for her new Album #LimpompoChampionLeague is all sorts of Noir African Colour Dip Drip . Album Artwork Appreciation: Durban’s own @u_Sanele Creative Direction for his new single #Gangular is simple yet carries a lot of character and good photography work, you’d swear it just needs…
It about 4 years ago when we did our very amateur feature of Tony Gum in Cape Town alongside her now very left field collaborator Philia. To see how much Tony has gone from taking what was incidentally an honest hobby and love towards the arts, has grown enormously. At that time in 2015…
A super finished artist like Manu Kongolo should be in big animation houses like Dreamworks or event Disney. But then again with such a lack of presence of talented individuals like Manu one would probably want to keep him in the continent to circulate and inspire us with his unique style and approach to caricatures.…
You might think the car wash industry is too saturated, whether in the township, shisa nyamas, garages, mall parking or even in corporate offices. Well this cool application which is being created fresh from Alexandra might probably be the next best thing, this could easy land in silicon valley if they think way out the…
Recommended: Read all about the rise of a dynamic Black force of Directors within the commercials directing space.
MakeBeautiful + 6Fingaz Kick-off this year with a brand new TVC campaign from IEC 2019. The campaign labelled Xse comes with some young appealing visuals from the agency, communicating the importance of registering for this years coming political elections. With a help from Osu Productions, the cinematography of the of the commercial is unprecedented with…
…and its not even all of them. To see the rise of a dynamic Black force of Directors particularly within the commercials directing space is most certainly exciting. It was not too long ago whereby agencies only picked Caucasian directors to film almost everything and give mediocre scripts to Black directors to execute which made…
Think City Of Gods kind of cinematography and creative direction without the gruesome and explicit violent scenes and gangsterism. But more of a Rick Famuyiwa 2015’s DOPE innocence with a twist of a nerdy sense of humour and story telling approach. Diprente Films produces yet another film of witty sense of humour and drama trailer, after the…
It was only about time we recieve some parody inspired adverts on the election 2019. These are quite funny and thought would awesome to share with ad world. This hotel is situated in East London called Highgate Hotel. For us they have nailed the fun part of ripping off the current campaigns in all South…
Greatness recognises greatness, shout out to brands that allow creatives to paint on their canvas. Collaborative work always reaches more people, igniting a yearn in all creatives to make more…to do more…to be. We had a pleasure capturing memorable and eccentric moments at Afropunk Johannesburg 2018 with great faces that embodied the culture. Thank you…
There’s something about doing things for the second time, last years first ever Afropunk Johannesburg held at Constitution Hill might have been accompanied by some disappointments with Solange Knowles cancelling nights prior to the event, but surely the idea of partying in the middle of the city that you’d usually be striding going about your…
By popular demand, we bring you #Amareviews Extended video. Journey with us on this very first full video of Amareviews, first of its kind ever. The first episode hosted by 3 of the industry’s experienced entrepreneurs. Here we interrogate, in-depth and honest opinion about the Commercial industry and the business surrounding it. The advertising and…
…kapa ka sona Sesotho? Amacreatives would be Amacreatives in Zunglish. Good work would be “Mosebetsi o Motle” Power to the People, is “AMANDLA” Coca Cola gives ‘Power Back to The People of South Africa’ would be “iKhokho ipha Amandla ebantwini base’mzansi” because well thats what this current campaign is encapsulating with its quirky short format…
Introducing the first AMAREVIEWS trailer feature. A platform about in depth Creative Interrogations, Strategy, Insights, the Behind the scenes of the behind the scenes. We will be discussing, debating, agreeing, disagreeing and most importantly, having fun talking about our labour of love in the industry of Creative Advertising and Black Demographic Movement. Here’s a sneak…