STEERS CONTINUOS DISREGARD FOR THE BLASPHEMIOUS DIRECTION IN THIER STRATEGY TOWARDS THIER TV COMMERCIALS IS PATHETIC. THEIR RECENT TV COMMERCIAL ONCE MORE HAS MISSED THE POINT OF UNDERSTANDING WHAT THE MARKET INSIGHTS ARE ALL ABOUT.
WE DONT CARE HOW YOUNG THE TARGET MARKET IS, IF ANYTHING, THE YOUNG BLACK AFFLUENT IS NOT THAT GULLABLE TO SUCH STUPIDITY OF ACTING OUT SUCH SLAP STICK SENSE OF HUMOR.
IF BLACK PEOPLE AREN’T DANCING WE GIVEN A BAMBOOZLED SCRIPT TO BE LAUGHED AT THE EXPENSE OF THE VERY SAME MARKETERS. ITS NO EXCUSE TO SAY, BUT THATS WHAT BLACK PEOPLE DO AND LOVE. WE MIGHT BE THE CUSTODIANS OF RYTHM ON THE DANCE FLOOR OR WEDDING OR EVEN FUNERAL, HOWEVER IT IS ALWAYS IN WAYS THAT ARE DIGNIFIED AND FILLED WITH SKILL AND EMOTIONS.
SO TO ARE THE PERFOMANCES AND BEHAVIOURS ON SCREEN. THIS HYPER ACTING OF GIBSON KENTE STYLE MIGHT HAVE ALSO TO BLAME. THIS EXPRESSION OF BIG EYES, AND LOUD IRRITATING VOICES CAMOUFLAGED AS SENSE OF HUMOUR IS COMPLETE BOGUS !!! WE ARE NOT THAT.
COMEDY/SENSE OF HUMOUR AND PUTTING ACROSS A POINT CAN BE ACHIEVED IN MANY WAYS AND THIS ONE ON THIS COMMERCIAL IS A BIG BIG NO NO. ITS LIKE TIME TRAVELLING BACK TO THE 80% SOUTH AFRICA. THIS IN OUR VIEW IS STILL VERY MUCH RASCIST, THE LACK OF NOT ACKNOWLEDGING WHAT BLACK PEOPLE BEHAVIOURS ARE JUST AS NEGLEGENT AS LEARNING A WORD OF ZULU OR SOTHO BUT QUICK TO LEARN FRENCH WHILE YOU’VE NEVER BEEN OUT OF THE AFRICAN CONTINENT.
THIS COMMERCIAL SHOULD BE REMOVED COMPLETELY. ITS A SHAME THAT THE AGENCY AND ALL ITS DEPARTMENTS, ESPECIALLY STRAT, LET THIS AD GET OUT THE BUILDING. AND WHAT ABOUT THE CLIENT THEMSLEVES, TO NOT EVEN SHOW THIS PIECE OF COMMUNICATION INTERNALLY AND GETTING REAL PEOPLE RESPONSE !!!!
THIS IS #HOWYOUDONTADVERTISE TO BLACK PEOPLE
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