Allow us to re-introduce, especially for our dear millennials & newbies to the industry, the incredible Sam Tumisa Matutoane; better known as “Bra Sam”. He is easily one of the most experienced, gifted conceptual Art Directors, and Creative Director, and Fine Artist, and Illustrator.. (the list goes on) in South Africa, and still in practice. Bra Sam is a legend, with an illustrious, unmatched career journey that has seen him work in some of the biggest agencies at their peak, on some of the most memorable campaigns. Just try googling him! Along the way, his work collected endless local and international awards, especially during his Hunt Lascaris (TBWA) days as part of a remarkable team whose growing portfolio was admired by peers and jury panelists alike, year in year out.
After spending his early years studying Fine Arts and Graphic Design in France no less, Bra Sam cut his teeth as a junior art director at Ogilvy. Or more accurately for 1991, Ogilvy-Rightford-Searle-Tripp & Makin. Oh yeah, even back then, agencies took no prisoners when it came to naming conventions! Ever versatile and with a deceptive humour that belies his bold outspokenness, he also enjoyed a lengthy successful stint as cartoonist for City Press, taking over from ZAPIRO with aplomb. Today Bra Sam is an entrepreneur running his AfroDesigns shop from Maboneng, occasionally
consults as a creative director whenever called upon, and regularly unleashes some thought-provoking digital, illustration and art pieces across various blogs.
Consider this a teaser ahead of an upcoming full feature on this maverick that has much to offer and inspire younger, up and coming conceptual creatives and designers. With immense pride and awe, we bow our heads to Sam Tumisa Matutoane (@Bononorecreate).